Developing your therapy business

Setting up a business is fairly straight forwards and there may be start up workshops or in the case of Speech and language therapy, ASLTIP run a very successful introduction to setting up in independent practice. But what next? Here is often the more difficult part and where potentially money can be wasted and  hours can be mis-spent.

I have been lucky enough to have set up and developed several businesses during my time out of speech therapy i.e. UK Garden Buildings Ltd which became the largest independent manufacturer of garden buildings in the UK, Hill Properties Developments Ltd, a property development company, Bexfield Developments Ltd, a leisure and entertainment business, and Armour Security Personnel Ltd, a security company. 

What I learned was, that in many respects all businesses are the same, in that the same drivers need to be established. The answers will be different but the questions need to be the same. The lessons I learned from the other businesses helped me enormously when I was developing my speech and language therapy business which I started in 2007.

I've just read an ASLTIP forum post where the person was asking whether a website or leaflets or business cards are essential. A much better question would be 'who am I targeting and what would help me  reach them? However, if you don't know the questions you should be asking, you are unlikely to get the right answers.

We are running a course to look at such matters called 'Developing your therapy business'.

If you come on this you will: 

• understand essential business drivers
• learn about effective advertising and marketing
• be able to identify social media potential and learn how to harness this
• examine the usefulness of websites and SEO.  
• learn how a business plan can be a practical tool. 

I'm doing it with Ray Wellington who is Director of Strategy at Milton Bayer Communications which is a strategic,creative marketing agency.

The first course in London is already fully booked with a waiting list but we have spaces on the Bristol, Birmingham and Salford ones. See https://bookwhen.com/smalltalk

We'd love to see you there and be able to say we had a small part in helping you to develop your therapy business.

Do you know about two year old's speech, language and communication?

If you are in the Stafford area and work with 0-3 year olds, you are welcome to attend some free training. 19th April 1pm - 3pm at Silkmore children's Centre. 

By the end of the session participants will:

• be able to describe the development of speech, language and communication skills in children under 3 years
• to be able to understand the processes of pre-verbal and early verbal development
•  to be able to identify risk factors that impact on the development of communication skills
• understand the role practitioners play in supporting speech, language and communication development in children aged 0-3 years
• be able to gather information regarding any difficulties along with knowledge of when and where to refer

To book a place see www.bookwhen.com/smalltalk Places are limited, so reserve your asap!

National Story-telling week

This week will mark National Storytelling Week. It’s the twelfth such annual event run by the Society for Storytelling. And it’s storytelling, note, not story reading which will be happening at events in schools, libraries, theatres, cafés and other public spaces all week.  There are festivals and celebrations every day until and including 4 February. The impressive list of events is on the Society for Storytelling’s website.

We use stories every week in the all the Smart Talkers Pre-School groups to create discussion, help reasoning, work on attention and  and many other reasons.

In the Small Talker sessions we also introduce work on narrative with the magic jigsaw from Languageland and the Nursery Narrative Pack, both from Black Sheep Press. This is something that many, many children struggle with. We look at when the story happened, who was in it, where was it, what happened and what happened in the end.

We'd like to know what your favourite is....... please let us know!

Do you wish you knew more about how to help your child's language and communication?

Lets talk with Under 5's is an accredited course delivered over six two-hour workshops with an optional seventh which explores phonology.

Who is the course for?

This course is relevant to all parents of pre-school children, carers (including child minders) and pre-school practitioners wanting some key skills and knowledge. Completion of this course can lead to exploring the issues involved in more depth by attending our Speech and Language Support for Under 5's ten week course.

What do participants receive?

• Teaching from qualified speech and language therapists and or an experienced teacher
• Opportunities to discuss ideas to help children learn to listen, understand and talk
• Information about communication difficulties children can experience
• Opportunities to meet other pre-school practitioners, parents and carers
• Information about normal speech and language development
• An illustrated workbook full of practical tips and ideas which provides a rich source of individualised strategies and information to support a specific child
• Accreditation if you would like it
• Support needed to complete the workbook to achieve accreditation at level 1 though the Open College Network.

What is taught?

• What is communication?
• Adult-child interaction
• Play; the link between play and language.
• Using words and sentence
• Asking questions and sharing books
• Helping children with unclear speech

The sessions are very practical, there are opportunities to:

• Think about you child's communication
• Try new ideas
• Choose activities specifically for you
• Discuss a range of issues
• Practise using ideas at home or in the work place
• Gain recognition for taking part in the course by recording your ideas, observations and activities in a booklet. You can gain a certificate from the Open College Network South West which is part of Plymouth University. This could help you with employment opportunities. You will be given support and encouragement to achieve this goal.

There is a  course running in the Uttoxeter, Stafford and Lichfield areas very soon. To register your interest email info@smalltalk-ltd.co.uk

Babies do need more books and less TV!

Annette Karmiloff-Smith  said on Radio 4 yesterday that babies learn from  TV more than books. Now, may be this just a  lady who is looking for some attention, working on the old premise that any publicity is good publicity BUT this is such an important topic and one which will keep cropping up over and over.

Let's set the record straight: Babies can't learn to communicate from TV, they need the stimulation of their parents speech and to be held too for bonding and attachment. Sharing a book, therefore,  is an excellent opportunity for interaction. May be Ms Karmiloff-Smith thinks we're talking about actually reading the book. I'm talking about using the book in the interaction.

There have been many, many research studies on the influence that sharing a book has on their educational growth, and in almost all of the studies done, reading to children as early as four months of age has been ‘proven not only as a good parent-child bonding, but as giving the child a good educational start in life’ (Maria-Helen Goyetche, owner of Early Childhood Education, 2009).  :

General points:

1. Babies: There’s no such thing as too early. It’s good to start showing babies pictures and talking about them as soon as they focus her eyes on the pattern on a jumper or the change-mat. It’s part of parent –child interaction. Sue Gerhardt, discusses the major adverse implications on the developing brain if there is not this type of quality interaction, (‘Why love matters’, 2004) 

2. Toddlers: discovering new words, learning to "read" pictures to find the meanings of words or the answers to questions hiding behind those thrilling pull-tabs: where's the kitten gone?

3. Pre-schoolers: a realisation that pictures on the page are the introduction to print; being read to helps the child toward written language at this age just as it helps towards spoken language two years previously.

I've written more on this several times now (http://www.smarttalkersblog.com/2010/06/reading-is-important-too.html ) so I won't go on but please don't  let that ludicrous headline from yesterday put you off reading with your little one!

Please vote!

My Dad told me, at quite a young age, that the more staff you have, the more hassles you get. So I'm really lucky with the ladies I have on my team.  There are many reasons why I love working with each of them: Georgina, Helen, the 2 Deborahs, Franky, Kirsty, Alison, Dee, Tasha, Nikki and Nicky. I am grateful to each for helping me do what I do. 

Nicky and I have worked together for some years now and is everything I look for: consistently reliable, conscientious, great with children, professional with families and always makes sure the paperwork is in on time. She makes my job easy. I observed one of her sessions last week as she was concerned about a child. The group was well planned, well run and she showed a great rapport with the children.

I was delighted, therefore, this morning to see that her group at the Willows Children's Centre in Lichfield has been nominated as best local group for under 5s in the 'whats on 4 little ones' national competition.

Can I be cheeky and ask you to vote for Smart Talkers Pre-School Groups in Staffordshire please as I'd really like her efforts to be more widely appreciated 

http://www.whatson4littleones.co.uk/award-nominations-2013.asp

Nicky's contact email is info@smalltalk-ltd.co.uk and phone 0844 704 5888

I haven't told her yet so you know before her!

Thank you so much!

www.smarttalkers.org.uk

Communication break down in a big way!

I have just spent a fabulous week in Sharm el Sheikh, Egypt. The weather was hot, sunny and a major change from the cold, wet drizzle from which I had escaped. It was relaxing, refreshing and a world away from work.... except in a way it wasn't really, as there was communication break down to a major degree.

There are around 5,000 Russians who arrive weekly into the area. At present there are no Germans, Belgians or Scandinavians because they are advised against travel to Egypt given the current domestic difficulties. There are some Polish, some Italians and some British. The resort staff speak english, french, german, italian and spanish but hardly any know any Russian. They aren't really keen to go to to the trouble of learning as the Russians behave as if the staff are something scraped off the bottom of their shoes. The Russians, however don't ordinarily speak any English or any other language but their own.The result is similar to what I see on a daily basis: Communication breakdown leading to frustration, infuriation and temper tantrums. The difference is that the one throwing the tantrum is an 17 stone, twenty something not a pre-schooler.

It was almost funny to see how they tried to get around the problem. They tried raising their voices, then moved on to shouting then stamping fists on tables. The worst was in the Italian a  la carte restaurant where the menu was a mix of Italian and English. The poor waiter was flustered, upset and completely overwhelmed, the Russian couple angry, disappointed and so very frustrated. 

The same strategies we use with the children would have worked brilliantly: lots of gesture and visual clues. The 4 s's if there's limited vocabulary knowledge:

1. Go slow

2. Show

3. Say less

4. Stress (the important words)

Pictures and symbols would have solved the issue where no spoken vocabulary is known and if everyone could sign, well..... imagine how fantastic that would be!